Urban Underdog, St. Louis’ Unexpected American Lager, Now Available in Cans!
Urban Underdog, St. Louis’ unexpected American Lager, will be available on March 24th in lidless, 16 oz. cans at a handful of bars and restaurants in the City of Saint Louis! The American Lager, once-upon-a-time the workhorse beer in American breweries everywhere, isn’t necessarily the ‘darling’ of the modern beer scene. But not to be overlooked, our community at UCBC thinks this crisp, refreshing, ‘limited’ release beer will earn your adoration… After all, everyone loves an underdog.

To celebrate the “release” of The Dog, we’ve planned a week of events featuring our Urban Underdog cans! Please join us:

Friday 3/24 at Amsterdam Tavern for the World Cup Qualifier (game at 9:30 p.m.). UU special begins at 5 p.m.

Saturday 3/25 at Hi-Pointe Drive-In for UU, hot dog, and burger specials PLUS dog adoptions from noon to 4 p.m.

Sunday 3/26 at Southtown Pub for UU special and We Are Live! broadcast starting at 2 p.m.

AND bring your pups to Tamm Avenue Grill from 1-5 p.m. for UU special (proceeds benefit Home to Home)

Tuesday 3/28 at Tick Tock Tavern featuring UU special and live music by Sharon Hazel from 5-8 p.m.

Wednesday 3/29 for a Grove Pub Crawl and UU specials (schedule as follows):

The Monocle 4-4:30 p.m.
O’Shay’s Pub 4:30-5 p.m.
Layla 5-5:30 p.m.
Sauce on the Side 5:30 -6 p.m.
The Gramophone 6-7:30 p.m.
The Ready Room 7:30- 8 p.m.
Atomic Cowboy 8-9 p.m.
HandleBar 9 p.m. on.

Thursday 3/30 at Blues City Deli featuring UU specials and live music

Friday 3/31 at Hair of the Dog for a Blues watch party with UU specials

Friday 3/31 on the Grove Brewery & Bierhall east lawn will be our first Dog Day Friday of 2017 from 4:30-dusk. Bring your family and furry friends! Dog Day Friday will feature cold UCBC cans (including Urban Underdog), live music, and grilled hot dogs & brats!

Sunday 4/2 - Cards Opening Day! Celebrate with UU specials at Start Bar & Wheelhouse

Look for Urban Underdog in bars and restaurants throughout St. Louis City!
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