Urban Underdog cans now available in Saint Louis County!
Beginning this Friday (6/2), Urban Underdog ~ St. Louis’ unexpected American Lager, will have expanded distribution to the St. Louis county…with the lidless, 16 oz. cans available for on-premise purchase at bars and restaurants only. Join us for the release party at Three Kings - Delmar this Friday featuring $4 "dog beers"!

The American Lager, once-upon-a-time the workhorse beer in American breweries everywhere, isn’t considered the ‘darling’ of the modern beer scene. But not to be overlooked, this crisp, refreshing, limited distribution beer may just earn your adoration… after all, everyone loves an underdog.

The list of Urban Underdog “pup-up” events is constantly growing. Keep an eye out for one at your local watering bowl!

Friday 6/2 - Urban Underdog STL County Kickoff Party at Three Kings (Delmar Loop) - 6307 Delmar Blvd
Score $4 Urban Underdogs starting at 4 p.m. and throughout the weekend.

Saturday 6/3 at Sugarfire (Olivette, Valley Park, and Washington locations)
Sugarfire is running special Urban Underdog pairings throughout the day, and a portion of all UU sales benefit the Animal Protective Association of Missouri.

Salt + Smoke (6525 Delmar Blvd) is pairing Urban Underdog with St. Louis pork ribs.

Sunday 6/11 at The Muddled Pig (2733 Sutton Blvd)
The Muddled Pig is hosting a special Beer Can Brunch with suggested UCBC pairings. Purchase a UCBC can and get a free Muddled Pig koozie!

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