Now Testing Surveys at The U.R.B.!
Starting Wednesday (12/14) from 5-8 p.m., The U.R.B. (Urban Research Brewery), located at 4501 Manchester Ave, will operate weekly, Wed thru Sat from 5-8 p.m. Come sample small test batches of beer & help us evaluate them using our digital survey system accessed via your smart device. The U.R.B.'s pizza-by-the-slice counter is also open daily from noon - 8pm! We also have canned UCBC beers available to pair with your slice.

ICYMI: The U.R.B. is located right across the street from our Grove Brewery & Bierhall, where it will house a small pilot brewery, a consumer research bar area, and a small pizza-by-the-slice counter. The U.R.B.’s automated 2 bbl brewhouse will provide UCBC with the capability to brew very small batches of experimental beers. We will then take these test batches and invite beer drinkers to The U.R.B. to sample the beer and then digitally provide structured input/feedback. By capturing beer drinkers’ input through the simple connection of their cell phone, tablet, or other smart device to our survey platform, we will be able to tabulate and utilize data to help inform us in our decisions of what beers we might produce on a larger scale, for example. The feedback concept (or “contract” as we like to call it) is straightforward: for $1 a “surveyee” tests a flight of (3) or (4) two-ounce samples with the one requirement that the “surveyee” provides feedback on each of the beers via the engagement of our interactive digital platform.

Our plan in the beginning is to open the consumer research bar area on a semi-regular schedule, which we will actively communicate to potential new “surveyees” via social media, and directly communicate via e-mail and/or text to regular participants who choose to join our ‘U.R.B. Test Network’ (we are seeking to build a regular data-base of beer drinkers, aka the ‘U.R.B. Test Network’, to provide us with a consistent group of tasters who we will reward for joining our network and for regularly participating in our surveys).
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